Tuesday, June 30, 2020
Pay it Forward Beyoncé
Pay it Forward Beyoncé Pay it Forward: Beyoncé Image Source: BeyGOOD Haiti - YouTubeIN 2016, even for someone who does not keep a close eye on Beyonce news, it would be extremely difficult to find someone who has never heard of Beyoncé. The singerâs social media following alone is a mind-boggling 167.8m people (composed of 10.1m on YouTube; 14.5m on Twitter; 64.6m on Facebook; and 78.6m on Instagram). The 100m records she has sold as a solo artist, and 60m with Destinyâs Child, makes her one of the best-selling artistes in the history of recorded music.Her 19-year career is festooned with plaudits and accolades, including 20 Grammy Awards; Billboard awards such as âTop Radio Songs Artists of the Decadeâ and âTop Female Artist of the 2000sâ; a TIME magazine listing as one of the worldâs 100 most influential people in 2013 and 2014; and many more.Born Beyoncé Giselle Knowles in Houston, Texas, to Celestine Knowles, a hairdressing salon owner, and Mathew Knowles, a Xerox sales manager, her singing talent was d iscovered early, when her dance instructor at St Maryâs Montessori School, Houston began humming a song and the young girl joined in, hitting all the high-pitched notes. Beyoncé and her childhood friend Kelly Rowland went on to form Destinyâs Child, and the rest is history.But her popularity stems as much from her ability to capably and stylishly walk the line between many contrasts. Sheâs at once a sex symbol and a symbol of female empowerment; a paragon of high fashion and bling who her fans regard as remarkably down to earth and likeable.Beyoncé has a social conscience, and walks the walk as well as talking the talk, empathically supporting movements and campaigns that aim to protect rights for young women and girls, as well as giving generously to the needy and victims of illness and misfortune. (adsbygoogle = window.adsbygoogle || []).push({}); Support for Victims of Natural Disaster Victimsvideo source: youtubeIN JANUARY 2010, in repsonse to the earthquake in Haiti that claimed the lives of up to 200,000 people, Beyoncé took part in Hope for Haiti Now: A Global Benefit for Earthquake Relief, a TV special organised by George Clooney and Wyclef Jean. She was also named as the face of limited edition CFDA Fashion For Haiti t-shirt, which raised over $1m for the causeEarlier, in the wake of Hurricane Katrina in 2005, Beyoncé and Kelly Rowland founded the Survivor Foundation, to provide victims in the Houston area with housing, with Beyoncé alone contributing $250,000. The foundation has since expanded to provide aid to victims of Hurricane Ike.Childrenâs Charitiesvideo source: YOUTUBEBEYONCà and the incumbent First Lady of the US, Michelle Obama, joined forces with the National Association of Broadcasters Education Foundation in April 2011, to promote a campaign against childhood obesity, Letâs Move! In support of the campaign, Beyoncé reworked her single Get Me Bodied into a track called Move Your Body for the Letâs Move ! flash workout initiative (see video above). âItâs all about promoting the benefits of healthy eating and exercise⦠but what we want to do is make it fun by doing something that we all love to do, and thatâs dance,â Beyoncé said.On a more sombre note, in 2011, 10 years after the 9/11 terror attacks, Beyoncé also released a cover of the Lee Greenwood song, God Bless the USA, as a charity single to help raise money for the New York Police Fire Widowsâ Childrenâs Benefit Fund. (adsbygoogle = window.adsbygoogle || []).push({}); Feminismvideo source: YOUTUBEIN 2013 Beyoncé teamed up with Salma Hayek and Frida Giannini for a Gucci campaign called Chime for Change, aimed at globally spreading the message of female empowerment. In June 2013, artists including Ellie Goulding, Florence and the Machine, and Rita Ora performed at a London concert in aid of the campaign. Ahead of the star-studded gig, Beyoncé appeared in a campaign video with Cameron Diaz, John Legen d and Kylie Minogue, in which they revealed how theyâd been inspired by their mothers and by other powerful women. Aided by the crowd-funding platform Catapult, gig-goers could choose which of a number of different projects promoting the education of women and girls they would support.Social JusticeDURING 2012 singer joined a number of other celebrities to produce a video for Demand A Plan, a group effort by 950 US mayors and others to influence the federal government to change its stance on gun control laws, in the aftermath of the Sandy Hook Elementary School shooting.video source: youtubeBeyoncé was named as an ambassador for the World Humanitarian Day campaign in 2012. The singer used her song I Was Here and its music video, to promote the campaign.video source: youtubeShe also has an involvement with food donation campaign, Miss a Meal, and is a keen supporter of Goodwill charity through online auctions at Charitybuzz, which helps the creation of jobs for the unemployed across Europe and USA
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