Karlie Kloss launches STEAM video series to get women in tech

Karlie Kloss launches STEAM video series to get women in techKarlie Kloss launches STEAM video series to get women in techWe are constantly told there are not enough women pursuing careers in the STEM fields. Part of the problem is the pipeline issue. Only27% of all studentstaking the AP Computer Science exam in the United States are female and then this gap just continues to grow as only18%of American computer-science college degrees go to women. According to the U.S. Department of Commercereport even though 47% of all U.S. jobs in 2015 were held by women, only24% had STEM jobs.This is something model and entrepreneur Karlie Kloss has been tackling since 2015 when she launched her foundationcode With Klossyto help teach young girls to code. She caught the bug in her early 20s after taking a coding class herself and experiencing the tremendous benefits as well as opportunities that appeared with the acquisition of this particular skill set.Though it began as free summer coding camps, it has extended to 50 camps serving over 1,000 girls in 25 cities nationwide. And the results have been incredible, as Forbes reported that one of the first Kode With Klossy students won the 2017 TechCrunch Disrupt NY Hackathon, beating out 750 other engineers in the process. Other Kode With Klossy graduates have gone on to attend Ivy League schools to major in Computer Science.And now she wants to tackle another part of the issue of getting mora women into not only STEM but also STEAM (science, technology, engineering, art, mathematics) which is showing young girls all the different kind of opportunities that await them. Yes, there are the Sheryl Sandbergs and Marissa Mayers who are in the public eye and are amazing superstars, but what about engineers, mobile designers, technical artists, and chefs? behauptung are also incredible careers in these fields and these women need to have their stories told.That is why Kode With Klossy in collaboration with Ford STEAM Experience launche d a fur-part video series, celebrating inspiring women and theirpassionate work in STEAM fields. The series is available on Karlies YouTube channel, Klossy and is also being especially distributed by Oath, a supporter of Kode With Klossy.In the series, Kloss showssome of the brightest minds working in STEAM and shaping whats next across four industries mobility, space, gaming, and food. By showing how fascinating, future-focused, and creative careers in STEAM can be, the series aims to inspire the next generation of innovators and show girls that leaders in tech began just like them - curious, passionate and determined. Kloss even made plant-based burgersThere are so many brilliant, accomplished women working in tech, though we dont often get to see them or hear about their stories. That lack of visibility has real consequences, Kloss told Ladders. Besides limited access to education, one of the reasons many women dont pursue careers in tech is because they dont see versions of the mselves in the industry.We decided to create the series to share those untold stories, celebrate womens leadership in STEAM, and provide our viewers a glimpse into what careers in tech actually look like. It was really special to partner with the Ford STEAM Experience, a huge supporter of Kode With Klossy, and utilize my YouTube channel Klossy to bring this series to life, Kloss added. Not to mention, our production team was female-led, which was really important to us. This series is an extension of our broader mission at Kode With Klossy to empower young women and girls to learn code and become leaders in tech.Ladders spoke with Kloss about sharing the stories of these trailblazing women, getting the next generation of women into these fields and always making sure you stand out.Everyone has moments of self-doubtMeeting all the women and hearing their stories was really memorable. We spoke to women across industries - including food, space, mobility, and gaming - to show how div erse opportunities in tech can be. One surprising thing we found was that despite how varied their careers are, there were similarities in each of these womens stories.As I got to know them, they opened up about feelings of self-doubt and uncertainty at certain moments in their careers, which is something I personally can relate to, and know, many other women have experienced as well. Its not a challenge per se, but I thought it was a humbling lesson that even the most successful people experience those feelings, and that they shouldnt get in the way of our goals and ambitions.More women, more positionsOur goal is that women watching this series will not only gain role model but visualize how they can apply code to industries they care about. With many of our former Kode With Klossy scholars going to college and thinking about their own careers, we wanted to show them the wide range of opportunities that exist within STEAM.Take the food episode, for example. While many people dont a utomatically associate food and science, we spoke to a chemical engineer who creates plant-based meat products that are both healthy and good for the environment. These are the types of creative projects that STEAM careers can offer, and we want as many women working in these positions as possible.On her love of scienceGrowing up, I actually wanted to follow in my fathers footsteps and become a doctor. Ive always had a passion for math and science, and watching him use those skills to help others was really inspiring. Through him, I learned to appreciate the way science intersects with everyday life, as well as the people who are leading those industries.Though my career took a different path with modeling, I feel really lucky that Im now working on Kode With Klossy and projects like this series that celebrate science. It feels really full circle.On the future of Kode with KlossyWere focusing on growing our impact. This year is a big one for us, as were expanding to 50 summer coding camps in 25 cities (over 4 times our size from last year). We worked in partnership with Teach for America to recruit the instructors who will be leading this summers camps. By reaching teachers and providing them training and skills to teach code, we hope to scale impact even further.Beyond size and numbers, we also want to continue supporting the community of Kode With Klossy scholars that have emerged from our program. That includes creating content like this, as well as providing resources as they continue to study code and launch their careers. Our Kode With Klossy scholars are the reason we continue to grow and invest in our program, and we want to be there for them throughout their journeys.The best and worst career adviceDont let perfect get in the way of better. Its easy to want something to be perfect, but often times that is an unachievable and distracting objective. Its important to always maintain perspective, and focus on the best way to reach your end goal.The worst advice? Blend in. I think you should always try to stand out and voice your opinion. Whether youre bringing a new idea to the table or need to advocate for yourself, dont be afraid to be noticed.

Tess Taylor - The Balance

Tess Taylor - The BalanceTess Taylor - The Balance

3 ways to fix your life when youre mindlessly on autopilot

3 ways to fix your life when youre mindlessly on autopilot3 ways to fix your life when youre mindlessly on autopilotDo you ever feel like youre just going through the motions during the work week, and not making thoughtful decisions? You roll out of bed, get ready for work, mindlessly work on projects, head home for dinner, go to sleep and do the same thing in the same order the next day. The routine has taken out your energy and worn down your brain so that you feel mostly numb.Its a shockingly common feeling. British retailer fruchtmarks Spencer released theAutopilot Britain studylast month, showing that a staggering 96% of people surveyed say they operate on autopilot- thats reportedly an average of 15 decisions made while in that mindless frame of mind every day.People recognize that the choices they are making dont add up to the life they want to live. We can all do better at living mora purposefully. The opposite of autopilot is purposeful living, Dr. Mark Williamson, Directo r of Action for Happiness and a contributor to the study, said in a statement.Heres what the research found, and how we can turn this mode off in our daily lives.LivingonautopilotThe research team surveyed more than 3,000 peopleonline, ages 18-60 and up, in the UK. The study was commissioned as part ofSpendItWell, the retailers initiative designed to get Brits to make the most out of every moment.What stood out we spend most of our mornings, especially, in a mindless state.There are, for instance, decisions were much more likely to make on autopilot. Choosing an outfit, making weekend plans, what path to take to work and what to eat when lunch or dinner roll around are a few decisions respondents said they were most likely to make while on autopilot.While in this numb frame of mind, were letting things slip and agree to things without really thinking them through. Around 44% said that while on autopilot they have forgotten something, 20% fail to listen well to othersand 25% have agr eed to go to a social gathering they know they wont make it to. Around 76% said they recalled moments when they think the werent using time wisely, and 61% said they play it safe in terms of patterns and decisions.Around 47% of people surveyed reported agreeing to something four times each day while more inclined to say no. Almost half of this group said its due to a fear of letting others down. Some moments when people wanted to say no instead of yes were working greater hours or later hours and joining people for drinks after work when home was more appealing.The really chilling part Only 38% of people said they were living life to the full that day. In other words, were letting our lives pass us by.The paper identified specific pressures Brits face, saying that it is a distracted land because people are too busy to pay attention totheir decisions, tech makes us sleepwalk into our choices, and that an excessive amount of time is spent on comparison to impossiblestandards.Professor Renata Salecl, a contributor to the study, told Ladders about living in this state of mind.People are rarely fully in an auto-pilot mode. No matter what, we are conscious being capable of making decisions. However, we should not forget the power of social influences as well as our unconscious impulses which often undermind our conscious goals. Severe exhaustion, traumatic experience, depression and anxiety can make us go into what might look like auto-pilot mode where we landseem to be just following a certain course of life without having the perception that we can change it. Sadly, in todays society where people work longer and longer and feel very insecure in their work place and in life in general it often appears that that such auto-pilot behavior is on the rise. One should not look negatively at such auto-pilot behavior. It might very well be the case that people are trying to protect themselves by just going through the days without much thinking, Salecl said.Why are we on a utopilot? Managing fear ofdisappointmentAs we dig deeper, there appear to be two major reasons were on autopilot were preoccupied in our own thoughts and want the easiest path as we work them out and we are afraid of screwing up and say no without thinking about it.Williamson explained his theoryin a statement.pullquoteIf youre managing someone you believe is on autopilot, the best approach is compassion./pullquoteWe are always on. If you pause, you risk letting yourself or others down. When you stand still, its perceived that youre going backwards. As we look around us, it seems like other people are living successful, perfect lives. Autopilot makes it harder for us to make instinctively good choices so we feel trapped, and that were living someone elses life, Williamson said.If youre managing someone you believe is on autopilot, the best approach is compassion, research shows.Peter Bregmanwrites about how leaders should respond to employees when things dont go according to planin the Harvard Business Review.He recommends taking a moment to breathe, picking your desired result, not making people feel fear or punished, and to choose a response that will achieve the outcome you want.In hard times, people want to feel more connected to their leaders. They need to have reasons to trust you. They need to feel trusted by you, Bregman writes.The three reasons were on autopilotEven though everyone isnt the samewhen it comes to living life numbly, heres some of the advice the study offers to people in the three kinds of autopilot they identify.Pleasersliterally try to please others by saying yes, and end up resentful of their own responsibilities. They recommend saying no in a nice way more often, and displaying the phrase on a post-it note, and canceling events you dont need to go to as you look at your schedule on Sunday night.Pacers are always going, going, going- they focus more on getting things done and packing their schedules than being. The recommend setting an alarm to hit the sheets on time, and doing the most important thing you have to get done that day first, instead of something else, like emailing others back.Passengerslet others make decisions for them and get caught up in following the crowd too often. Theysay that each week, these people should do one thing differently among other advice.The study also details how people can escape autopilot mode. There are ways to make decisions more consciously.How to get away from autopilot and live your live more fullyHere are some of the ways the researchers recommend transitioning from autopilot mode to making decisionsmore purposefully.1. Focus on your own lifeThe researchers caution against trying to see how you stack up to others. Instead, you should dothings that boost your self-esteem.2. Include some joy in each dayYou should be more deliberate in your thinking by writing down what you value, and see whether your processes and tendencies have a positive effect on you, and that you s houldnt only save the special things in life for the big moments.3. Take positive action to change your state of mindPassivity makes us numb. To regain control over your life, the study says to change your mood through exercise, to do one thing towards a goal you want to accomplish and tell three people about it.To strengthen connections with others, the researchers advise saying hello more frequently, not using electronics while eating or talking with people, having a screen-free bedroom, and thanking others more often.To be more involved in your community, the researchers say to become a member of a club, to head outside more often, to go out of your way to interact with three more people than usual, to be of service, like volunteering.

What to do if youre being ghosted (or ghosting others) at work

What to do if youre being ghosted (or ghosting others) at workWhat to do if youre being ghosted (or ghosting others) at workIf youre dating in 2019 chances are youve been ghosted. But a new trend is arising in the geschftliches miteinander world where clients, customers and former colleagues ghost on one another.Similar to dating, people often respond by excusing the ghosters behavior by coming up with a million creative reasons why they couldnt bother to respond to an email or a phone call.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moraMaybe theyre trapped on a desert island. Maybe theyre in a part of the world where cell phones dont work for months at a time. Maybe theyre really busy and dont have even two minutes to reply to an email.Most likely, they are ghosting you.The sad thing is, most of us at one time or another (or maybe many times) have ghosted someone in a business setting. Maybe this was on purpose because we didnt want to buy what they were selling or we were really busy and didnt want to take time to defend our delayed or non-existent responses. Sometimes its not even on purpose. We mean to get back to people, but our emails and text messages are constantly dinging with new things to grab our attention.If you ghost people, here are three ways you can start to redeem yourselfBe honest.If you cant afford what someone is selling or arent interested just say it. The salesperson will most likely appreciate the honesty and be thankful they wont waste any more time on trying to convert you.Write back and tell them exactly what to do. Drop them a note if this month is crazy for deadlines, but you have more bandwidth next month. If you need them to call a different department or contact someone else, share those details and get it off your plate. Pointing them in the right direction is good business karma.Take one minute to write them back. Say no if the answer is no, but kindly. If youre too busy to be a mentor, then thank them for their interest but tell them your schedule is too full to take on anything else.If youve been ghosted here are three ways to handle thisTake a long break from reaching out. Wait a month or more and then circle back again. Sometimes people dont write back because the email got lost in the shuffle or the timing was bad.Reach out in a different way. Maybe they dont like being contacted via Facebook Messenger, but dont mind being pitched via email.Try someone else in the company. See who else you may be able to connect with to accomplish your goals. Often times other employees can help move things along or give you an answer.Most of us have been ghosted and have ghosted someone else. Take the time to write back one sentence and be honest about where you stand. If youve been ghosted, give it some time and try again. But dont waste too much time on someone who doesnt take a moment to reply.Lindsay Anvik is a third ge neration entrepreneur and CEO of See Endless, Inc. She travels the world giving seminars on productivity, leadership, and marketing to everyone from Fortune 500 companies to major museums to mom and pop companies. She develops webinars and education series to help companies grow and develop happier and more motivated workforces. Her company, See Endless, is focused around helping leaders and employees tap into their endless potential.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

Action Words for Resume Secrets

Action Words for Resume Secrets The Action Words for Resume Trap Theres a difference between taking advantage of your experience and exaggerating or falsifying it. Your objective has to be generic in nature so that even in case you choose to modify your mind for one mora job, your objective would nonetheless be able to coincide with the wants and interest of the other function. Simply listing your relevant experiences will notlage cause you to desirable to a prospective employer. If you have issues creating your resume or dont know how to improve general effectiveness of your application, you may use a simple If you have issues creating your resume or dont know how to improve general effectiveness of your application, you may use an easy method to edit resume. Your resume should be convincing from the beginning. Being a great skier and having an interest in tennis will likely not be relevant to the job which youre applying for. When you submit an application for a specific j ob you have just one chance to be successful. At times its better to permit the accomplishment speak for itself. You know youre an ideal alternative for the job, but your prospective employer does not. Remember youre the solution the employer is searching for. As soon as you know what skills your employer is searching for, you may use the appropriate words on your resume. An employer would like to know that youve got the relevant skills for that specific job. Your cover letters will need to explain you have the abilities and exactly how your expertise has benefited other businesses. Sprinkle the correct buzzwords into your resume and cover letter to demonstrate that youre a portion of the business. These words are especially utilized to demonstrate the abilities and call out the specific efforts you may have taken in order to accomplish success. You need words and sentences that produce a relation to the employer and sell the skills theyre trying to grab their attention. Em ployers wish to know just what you can do to help their company. 10 Helpful Resume Tips and Insights for Electrical Engineer Resumes A resume is a rather important document which will assist you to receive your dream job. They are not bio datas. You should also be quite careful if you choose to use totally free templates which are available, as your resume can become rather stereotyped and boring. You are able to also mention info about any distinctive achievements and awards in it. There are male-dominated, well-paying industries which could be deemed as unsuitable careers for ladies. Controlling the project isnt as difficult as it sounds in case you have good management support. In case it becomes longer because of inclusion of say the comprehensive collection of your experiences then thats alright. Verbs are a rather important portion of the human language. Action verbs or action words as theyre also known are a mixture of two things. Be certain the action words are at t he start of the line. It is possible to read more regarding the use of power words, here. Your resume isnt a life story. Power words are used for a number of factors. By doing this you are having more effect on the reader and using their time efficiently. There are a few normal routine words which highlight your skills which will need to get included. Look at the above mentioned sentences, and see whether you can find out why the second illustration is better written than the first. Last, the authorizers are the ones having the authority to say yes or no to the undertaking and ultimately the ones which are going to cover it.

Notes on How Add Writing a Thesis to Your Resume in Simple Step by Step Order

Notes on How Add Writing a Thesis to Your Resume in Simple Step by Step Order The New Angle On How Add Writing a Thesis to Your Resume Just Released The main goal of the graduation thesis was reached. To start with, remember writing a dedication page for virtually any thesis, dissertation or maybe a isnt a hard thing. There are a number of GED essay topics provided to the students in GED essay writing exams which make it tough to take care of. You ought to look for a perfect area wherever your thesis fits the very best. An excellent strategy for producing a strong thesis is to demonstrate that the topic is controversial. Writing an outline may appear a waste of time if you already understand what you are likely to write about. A thesis takes just a couple of sentences, but nonetheless, it still represents the gist of your work. Writing a thesis is really quite simple if you stick to a fundamental formula. While writing the essay you should be certain that your essay is a bsolutely free from all types of errors including grammatical or spelling in order to save your time in the revision approach. Try to remember your thesis should clearly show your conclusions about a subject. The outline needs to be made in accordance to the significance of the thoughts and arguments that youd be incorporating in GED essay writing. When it has to do with essay writing, its a wonderful medium to provide your personalized view about a topic. You can begin your introduction by writing an intriguing preface which states the background about the subject. An introduction has become the most important portion of the greatest essay writing service. An effective introduction is essential to a thriving essay. Learn From HR Articles The Internet may also host HR articles that can help you in your job-search. Writing publications on a resume is not among the most typical sections as its quite specific and is largely employed by academics or PR and advertising professi onals. A Startling Fact about How Add Writing a Thesis to Your Resume Uncovered The thesis summary is a substantive description of your work read through an external examiner by presenting all the main components of your work in an extremely condensed form. It should be placed either at the end of the first paragraph of the introduction or somewhere close to the end. Fortunately, despite what you might have been told, writing a thesis gutachten is really incredibly simple. Your thesis statement needs to be specificit should cover no more than what you will discuss in your paper and ought to be supported with specific evidence. How Add Writing a Thesis to Your Resume Can Be Fun for Everyone Creating a thesis statement is an outstanding method to construct confidence in your job search. Though it is sometimes not necessary, you may choose to add keywords below your abstract as the absolute most important terms that may be found in the thesis. Lastly, dont forget that its a go od idea to tailor resumes, and this means you can delete the dissertation title for a number of applications but retain it for others. Many resumes go through HR initially and theyre not experts in your area. Cause and Effect essays are mere tools to check whether someone can actually support a specific claim. Only include information regarding your preferred thesis if it involved a topic applicable to the position. When you are aware of how to list an MBA on your resume, you can use it in order to boost your credibility and boost employer interest. To properly incorporate that information, you will need to understand how to list an MBA on your resume. The Advantages of How Add Writing a Thesis to Your Resume Whats more important is that you comply with the rules in writing based on behauptung sorts of structures. If you would rather have an excellent paper in the graduate degree, you can get in touch with expert graduate authors from the custom writing service. Writing an effective introduction plays an extremely significant role in getting good grades. Whether all kinds of writing assignment youve got, Edu Geeks Club provides you the support that you want to submit finest quality of work punctually.

Before you take the plunge...

Before you take the plunge...Before you take the plunge...Hungry for new experiences? Looking for adventure? Or less unemployment? Wary of Sarah Palins next step? You may consider living abroad for a while, in which case you may want to perk up. Mercer LLC, one of the worlds leading HR consulting firms, has released its annual Worldwide Cost of Living survey, which ranks the most expensive cities for expats. While youd have to figure in the cost of Mercers report before making any such move, the firm does offer some of the highlights upfront. For starters, Tokyo has supplanted Moscow as the most expensive city for expats, followed by Osaka (up nine places from 2008) and Moscow. Geneva and Hong Kong follow them, and Johannesburg takes the spot as the least expensive city (although it admittedly comes with many hidden costs). The firm notes that the global recession has indeed had an impact on these rankings (and on the cities it chose to evaluate in the ranking), and that shifts withi n the standings were impacted most by currency fluctuations- namely, European cities fell in the rankings, while those in the US, Asia and the Middle East saw their positions rise. The survey covered 143 cities, taking into account over 200 variables in each, including housing, transport, food, clothing, household goods and entertainment.

5 stereotypes about older workers debunked

5 stereotypes about older workers debunked5 stereotypes about older workers debunkedLegislation to outlaw discrimination on the basis of age welches first introduced in the UK in 2006. It was designed to protect people of all ages from discrimination, but older workers are mora likely to be adversely affected by age-related stereotypes. It seems there are a number of unfair assumptions about the ability of older workers, which in turn influences how people behave towards older job applicants.This is particularly hard to justify when older workers (loosely defined as people over the age of 50) are generally more experienced. And, since 2011, the UK default retirement age has been scrapped. This means there is no longer a set retirement age for most jobs (there is leise a state pension age, although this too is rising in line with increased life expectancy) so a lot more people are working beyond their 60s.Despite the legal protection that now exists to prohibit age-related discriminat ion, research has shown that there tends to be a delay between the outlawing of discrimination and a reduction in that type of discrimination. After all, we have had sex discrimination protection since 1975, but most people would agree that sex discrimination is still happening. Age discrimination laws should help to change stereotypes over time but thus far there is little evidence of a decline in discrimination.As part of our working late research project, we explored some of the views managers held about older workers. It supports other findings that age discrimination still occurs. One manager we interviewed about his hiring practices saidWere actually looking for someone between the ages of 25 and 35. Thats not being ageist but thats just ensuring theyve got the energy, the drive and the passion to learn.Here are five of the most common stereotypes about older workers, and how they can be challenged.A representative video (portrayed by an actor) of age discrimination in recruit ment.1. They cant learn new thingsThere is lots of research which dispels this myth. Older workers have been found to have lots of experience adapting to new tools, environments or working practices. Did you know that the average age for successful entrepreneurs is between 42 and 47?2. They are less productiveThere is very little evidence supporting this in people of working age, even taking into account the fact that people are retiring later than before. We might expect physical and cognitive abilities to decline with age, but this tends to be at an older age than you would be working. Age and workplace performance should not be seen to be linked with plenty of evidence showing older workers are just as effective as younger workers.3. They take more time off sickResearch has shown this to be an inaccurate assumption. On average, it is true that older workers tend to take more time off on long-term sickness, but they also take less time off due to short-term sicknesses with no noti ce.Older workers are also at lower risk of accidents in the workplace, but suffer from more fatal accidents. This averages out to be a similar amount of sickness time taken for all employees. There also are strategies we can use to improve the health of the workforce at all ages. This would allow us all to live longer, healthier lives.4. They will retire and leave the organizationThe average age of the population is increasing. As the population ages, the average age of employees will increase, too. There is no longer a default retirement age. So employers should recognize that a worker employed with lots of experience even at 64 could easily stay with the organization for many more years.When someone joins a company at 24, there is no stronger guarantee that they will stay any longer, due to the quite modern practice of regularly switching jobs. So employers are faced with the same retention dilemma for all age groups. We now change jobs around once every five years on average.5. They are overqualified (and this is bad)In some of our recent research, terms such as inflexible and overqualified were examples of the feedback given to older applicants when they were rejected for jobs. It is hard to justify the use of the term overqualified, although it can perhaps be explained by employers being concerned about people leaving the job after a short space of time for a job that better matches their skill set.Meanwhile, there are many good reasons that an experienced worker may want to take a step down to a role that requires fewer specialist skills than their previous job. Also, older workers often report wanting part-time, more flexible, or less stressful jobs, which might explain their moving to jobs they may be viewed as overqualified for.There are numerous benefits to having a workforce with a diversity of ages. In order to make the most out of the skills of an ageing society and understand diverse customers, employers must think beyond these stereotypes of a geing.Ricardo Twumasi, Lecturer in Organisational Psychology, University of Manchester and Sheena Johnson, Senior Lecturer in Organisational Psychology, University of ManchesterThis article was originally published on The Conversation. Read the original article.

Getting Out of Your Own Way to Write a Good Resume

Getting Out of Your Own Way to Write a Good ResumeGetting Out of Your Own Way to Write a Good ResumeEveryone has a story to tell, and by digging deep, you can unearth gems that sparkle and gleam, attracting even the weariest hiring managers attention.Sadly, however, most people dont know how to excavate their precious-stone stories, and the result is lackluster content. A marketing-driven resume must be color-rich, clear, and strong enough to bear the heavy- often unforgiving- weight of the resume-vetting process.The following are five tips to polish your story to ensure it outshines your competition and commands the hiring managers attention.1. Get over yourself. Many people are immersed in articulating, Who I am, while the hiring manager is asking, Why should I care? Speaking of which ....2. Answer the why. If you dont know why the hiring manager should care, then halt your resume-writing process to begin brainstorming. Your job is to understand the marketplace, operational, financ ial, sales, customer service, technological, and so forth ailments that the type of company you are targeting is riddled with, and prove why you can be the salve for their pain. Do your research.3. Commit to a target audience. Before you can answer the why, however, you must ensure you have truly committed to a target audience. This means organized introspection to peel back the layers. For example, if your past 10 years were spent working at a well-established and publicly traded Fortune 500 enterprise but you now want to work at a smaller, privately-owned start-up company, then you must commit to that type of audience in your resume.What this means is understanding the unique differences between a large companys and a small companys inner operations and employee culture. This is only one layer of assessing your target audience. You should also consider the type of role i.e., accounting clerk, sales manager, business analyst, and so forth, plus the industry/sector. Your value can o nly be communicated if you know what the audience you are targeting values in an employee.4. Understand what it means to prove your value. Then keep doing it, repeatedly, in your resume. The idea of articulating a value proposition is constantly tossed around the career sphere. Simply put, marketing your value means demonstrating you can walk into a role and help fix things, like broken teams, malnourished market channels, siloed departments, stalled projects, declining revenues, and so forth.5. Now, connect the dots for the reader. You must do this through stories that are knit together with the who, what, where, when, why, and how. Think texture and nuance when writing your story to pull the reader in. This doesnt mean exaggerating language or stretching the truth. It does mean directly addressing the readers needs with vigorous, contextual content that calls them to action.Before revamping your resume, consider the above five points. A resume is a marketing vehicle, with a comple x engine and intricate features that must be pulled together to build a smooth-running marketing vehicle to transport the message of You, Inc.Jacqui Barrett-Poindexter is a Glassdoor career and workplace expert, chief career writer and partner with CareerTrend, and is one of only 28 Master Resume Writers (MRW) globally. Jacqui and her husband, Sailor Rob, host a lively careers-focused blog at http//careertrend.net/blog. Jacqui is a power Twitter user (ValueIntoWords), listed on several Best People to Follow lists for job seekers.